HBR Guide to Persuasive Presentations (HBR Guide Series)
Rate it:
11%
Flag icon
If I am to speak for ten minutes, I need a week for preparation; if fifteen minutes, three days; if half an hour, two days; if an hour, I am ready now.
15%
Flag icon
two separate presentations.
16%
Flag icon
Follow a 10% rule of thumb: If your appendix is 50 slides, devote about 5 slides to your summary at the beginning.
20%
Flag icon
It has two components: Your point of view: The big idea needs to express your perspective on a subject, not a generalization like “Q4 financials.” Otherwise, why present? You may as well e-mail your stakeholders a spreadsheet and be done with it. What’s at stake: You’ll also want to convey why the audience should care about your perspective. This helps people recognize their need to participate rather than continue with the status quo.
20%
Flag icon
That’s not a big idea; it’s a topic—no point of view, no stakes. Change it to “Your department needs to update its workflow management software,” and you’re getting closer. You’ve added your point of view, but the stakes still aren’t clear. So try this instead: “Your department will struggle to meet key production deadlines until we update the workflow management software.”
21%
Flag icon
People will move away from pain and toward pleasure. Prod them (with words like “struggle” from the first example; “destroying” and “killing” from the second) so they feel uncomfortable staying in their current position. Lure them toward your idea with encouragement and rewards (the promise of meeting deadlines; protection of endangered species).
25%
Flag icon
36%
Flag icon
Inventory of Personal Stories        Important times in your life: Childhood, adolescence, young adulthood, later years        Relatives: Parents, grandparents, siblings, children, in-laws        Authority figures: Teachers, bosses, coaches, mentors, leaders, political figures, other influencers        Peers: Colleagues, social networks, club members, friends, neighbors, teammates        Subordinates: Employees, mentees, trainees, interns, volunteers, students        Enemies: Competitors, bullies, people with challenging personalities, people you’ve been hurt by, people you’ve hurt ...more
50%
Flag icon
display
57%
Flag icon