Here are a few questions to help you decide which key drivers to prioritize: If it works, can it be really big? Or will it only ever cause incremental growth? How good or bad is your metric compared to relevant benchmarks? Will working on it help us learn something important? Does it cause growth or merely correlate with it? Does it take advantage of your strengths as a team? Is it part of a positive feedback loop? Can it become self-sustaining? Is it a bottleneck that slows down other parts of the system? (If you improve it, will the whole system run faster?)
