vowing to address the deluge, you start replying more promptly, triggering more replies, many of which you’ll need to reply to; plus, you acquire a reputation for being unusually responsive on email, so more people consider it worthwhile to email you in the first place. Moreover, as you struggle to handle everything, your days begin to fill with less important tasks – because your belief that there must be a way to do it all means you flinch from making difficult decisions about what’s truly worth your limited time.