So important is prediction to survival, that when the brain guesses correctly—i.e., when the brain’s pattern-recognition system identifies a correct pattern—we get a reward, a tiny squirt of the feel-good neurochemical dopamine. Dopamine feels really good. Cocaine, widely considered one of the most addictive substances on earth, does little besides cause the brain to release dopamine and then block its reuptake. This same rush reinforces pattern recognition—it’s why learning happens. But dopamine actually does double duty. Not only does this neurotransmitter help us learn new patterns, it also
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