Moreover, every time someone makes a list of skills needed in the twenty-first century, creativity tops it. The quality most desirable in a CEO? According to a global survey conducted by IBM of 1,500 top executives in sixty countries: creativity. What about the skills our children need to thrive in the future? According to the Partnership for 21st Century Skills—a collection of 250 researchers at sixty institutions—creativity is again the answer. So if ever there was a critical yet overused term in need of clarification, this is it.