Let’s start with a standard working definition of creativity. There are plenty to choose from but “the process of developing original ideas that have value” is arguably the most common, so we’ll go with that. The first thing to know about coming up with original, valuable ideas is how deeply this process scares us. Every time we have a creative insight and share it with the world, we come up against some very primal terrors: fear of failure, fear of the unknown, fear of social ridicule, fear of loss of resources (time, money, access, etc.). There’s significant risk involved in every step of
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