Neuroelectrically, flow’s baseline brain-wave pattern of low alpha/high theta also boosts creativity. Alpha means we’re calm, confident, and content (thus more willing to take risks) and that the lines of communication between the subconscious mind and the conscious mind are wide open (thus more chances for pattern recognition and novel insight). Theta, meanwhile, is a relaxed state where the brain can move from notion to notion without much internal resistance—like what happens when you’re about to fall asleep—and has long been associated with intuition and idea generation.