Meanwhile, for Internet surfers, researchers have found flow the secret ingredient to almost every aspect of online experience. Both website slipperiness (the ease with which we enter and exit an online experience) and website stickiness (how certain sites hold our attention) are influenced by the state. Researchers at Vanderbilt University have found that from the marketing side of this coin, online flow experiences attract customers, mitigate price sensitivity, and positively influence subsequent buying behaviors.
