Alan moved quickly to the SWOT analysis. He’d placed four flip chart pages marked “Strengths,” “Weaknesses,” “Opportunities,” and “Threats” on one wall of the hotel conference room. He gave the leaders a few minutes to think carefully about the organization and create a personal set of four lists to go under the titles on the wall. Finally, he moved left around the room, compiling responses from each leader. When all four pages were full, Alan addressed the team.
