According to Martin Plimmer and Brian King, coauthors of Beyond Coincidence, “People who notice coincidences most tend to be more confident and at ease with life. Every coincidence they experience—even the minor ones—confirms their optimism,” they write. And according to Ruma Falk, professor at the Hebrew University of Jerusalem, events in our lives that are not part of a coincidence are less likely to be remembered than those that are.