Goke Pelemo

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Things begin and they end. How they end is the story. Or maybe it’s what happens between when they begin and end that’s the story. Jung called the universal language of stories “archetypes.” He described them as “ancient river beds along which our psychic current naturally flows.” Our conscious minds relate to these archetypes through stories. Far from simply serving as entertainment or diversion, stories are a universal language about the purpose of life itself. And that purpose is self-actualization—integrating the Third Metric into our lives.
Goke Pelemo
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Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder
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