Science has confirmed how important intuition is in the way we make decisions. “It has long been realized,” psychologists Martin Seligman and Michael Kahana wrote, “that many important decisions are not arrived at by linear reasoning, but by intuition.” They go on to describe intuition-based decision making as: “a) rapid, b) not conscious, c) used for decisions involving multiple dimensions, d) based on vast stores of prior experiences, e) characteristic of experts, f) not easily or accurately articulated afterwards, and g) often made with high confidence.”
