As we adopt new and better ways to help people communicate, it is important to ask what is being communicated. And what’s the opportunity cost of what is not being communicated while we’re locked in the perpetual present chasing whatever is trending? Social media are a means, not an end. Going viral isn’t “mission accomplished.” Fetishizing “social” has become a major distraction. And we love to be distracted. I believe our job in the media is to use the social tools at our disposal to tell the stories that matter—as well as the stories that entertain—and to keep reminding ourselves that the
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