Star Most of companies or products wither away while at question mark quadrant. Few of them move on to this ‘star’ quadrant. Businesses would have realized that their product or service is highly profitable. The whole (new) sectors itself is entering into a high growth trajectory. When comparing with question mark stage, the future will appear brighter at this stage. Fresh products and ideas are to be pushed into the market and this will require very huge investment to penetrate – and even expand – the market. Operating margin will be very attractive due to lack of competition. The industry
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