For the whole company, we discovered that none of us—including me, the CEO—clearly understood our overall financial performance until we displayed revenue, expenses, and profits on a simple wallboard display for everyone to see and understand. If we kept this important information as electronic documents stored on a password-protected server, no one would ever look at them. If it was printed on office paper and cataloged in a standard binder on the shelf, no one but the most obsessive team member would ever pull the book off the shelf and bring it into a team conversation about a design idea.
