Your culture should be so abundantly obvious in your interview process, it would be impossible for any potential employee to miss. The power of implementing this during your hiring process is that candidates who are poor fits for your intentional culture won’t want to work for you. They will easily reject your culture if they sense a clear mismatch with their own personality and desires. The goal of your interviewing process should be to identify bright, capable people who are a good fit for your culture and want it to thrive.