Conforming, you are easily led. Having withdrawn from the rugged borderland of the unpredictable into the cozy cove of your digital demographic, you await orders, or nudges. You have exposed your buttons, and you wait for them to be stroked and pushed. Anyone (or anything) that caresses your naked anxieties will also be arousing those of the legion of cowards in which you have enlisted. The more people there are who fear the same things, the easier tyranny becomes. Unfreedom is efficient.

