Steve Moon

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On the face of it, “number of clicks to get anywhere” seems like a useful metric. But over time I’ve come to think that what really counts is not the number of clicks it takes me to get to what I want (although there are limits), but rather how hard each click is—the amount of thought required and the amount of uncertainty about whether I’m making the right choice.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
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