Everybody wants a piece of it. Since it’s likely to be the page seen by more visitors than any other—and the only page some visitors will see—things that are prominently promoted on the Home page tend to get significantly greater traffic. As a result, the Home page is the waterfront property of the Web: It’s the most desirable real estate, and there’s a very limited supply. Everybody who has a stake in the site wants a promo or a link to their section on the Home page, and the turf battles for Home page visibility can be fierce.
