Juan  Luis  Cordero

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When you’re editing your Web pages, it’s probably a good idea to start with the assumption that everything is visual noise (the “presumed guilty until proven innocent” approach) and get rid of anything that’s not making a real contribution. In the face of limited time and attention, everything that’s not part of the solution must go.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
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