Juan  Luis  Cordero

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You decide whether to ask first or browse first. The difference is that on a Web site there’s no one standing around who can tell you where things are. The Web equivalent of asking directions is searching—typing a description of what you’re looking for in a search box and getting back a list of links to places where it might be.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
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