Juan  Luis  Cordero

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Whenever you test, you’re almost always going to find some serious usability problems. Unfortunately, they aren’t always the ones that get fixed. Often, for instance, people will say, “Yes, that’s a real problem. But that functionality is all going to change soon, and we can live with it until then.” Or faced with a choice between trying to fix one serious problem or a lot of simple problems, they opt for the low-hanging fruit.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
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