Juan  Luis  Cordero

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If their first assumptions are wrong (“This is a site for ____”), they begin to try to force-fit that explanation on to everything they encounter. And if it’s wrong, they’ll end up creating more misinterpretations. If people are lost when they start out, they usually just keep getting...loster.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
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