If it’s short, it’s more likely to actually be used.4 I’m writing for the people who are in the trenches—the designers, the developers, the site producers, the project managers, the marketing people, and the people who sign the checks—and for the one-man-bands who are doing it all themselves. 4 There’s a good usability principle right there: If something requires a large investment of time—or looks like it will—it’s less likely to be used.
