Kaspars Koo

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Part of the conventional wisdom about Web development is that it’s very easy to go in and make changes. The truth is, it’s often not that easy to make changes—especially major changes—to a site once it’s in use. Some percentage of users will resist almost any kind of change, and even apparently simple changes often turn out to have far-reaching effects. Any mistakes you can correct early in the process will save you trouble down the line.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
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