And the worst thing about the myth of the Average User is that it reinforces the idea that good Web design is largely a matter of figuring out what people like. It’s an attractive notion: Either pull-downs are good (because most people like them), or they’re bad (because most people don’t). Stories should be on a single long page or they should be broken up into many shorter pages. Home page carousels, mega menus, rollovers, etc. are either good or bad, black or white. The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What
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