On the other hand, if users “get it”: There’s a much better chance that they’ll find what they’re looking for, which is good for them and for you. There’s a better chance that they’ll understand the full range of what your site has to offer—not just the parts that they stumble across. You have a better chance of steering them to the parts of your site that you want them to see. They’ll feel smarter and more in control when they’re using your site, which will bring them back. You can get away with a site that people muddle through only until someone builds one down the street that makes them
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