Dreaming in Celadon

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Use plenty of headings. Well-written, thoughtful headings interspersed in the text act as an informal outline or table of contents for a page. They tell you what each section is about or, if they’re less literal, they intrigue you. Either way they help you decide which parts to read, scan, or skip. In general, you’ll want to use more headings than you’d think and put more time into writing them.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
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