Here are some of the types of problems you’re going to see most often: Users are unclear on the concept. They just don’t get it. They look at the site or a page and either they don’t know what to make of it or they think they do but they’re wrong. The words they’re looking for aren’t there. This usually means that either you failed to anticipate what they’d be looking for or the words you’re using to describe things aren’t the words they’d use. There’s too much going on. Sometimes what they’re looking for is right there on the page, but they’re just not seeing it. In this case, you need to
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