Dreaming in Celadon

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And there’s really only one way to answer that kind of question: testing. You have to use the collective skill, experience, creativity, and common sense of the team to build some version of the thing (even a crude version), then watch some people carefully as they try to figure out what it is and how to use it. There’s no substitute for it.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
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