Dreaming in Celadon

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The point is, it’s not productive to ask questions like “Do most people like pull-down menus?” The right kind of question to ask is “Does this pull-down, with these items and this wording in this context on this page create a good experience for most people who are likely to use this site?”
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
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