Dreaming in Celadon

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Don’t use a mission statement as a Welcome blurb. Many sites fill their Home page with their corporate mission statement that sounds like it was written by a Miss America finalist. “XYZCorp offers world-class solutions in the burgeoning field of blah blah blah blah blah....” Nobody reads them.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
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