Know the main things that people want to do on your site and make them obvious and easy. It’s usually not hard to figure out what people want to do on a given Web site. I find that even people who disagree about everything else about their organization’s site almost always give me the same answer when I ask them, “What are the three main things your users want to do?” The problem is, making those things easy doesn’t always become the top priority it should be. (If most people are coming to your site to apply for a mortgage, nothing should get in the way of making it dead easy to apply for a
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