David Porkka

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Testing one user early in the project is better than testing 50 near the end. Most people assume that testing needs to be a big deal. But if you make it into a big deal, you won’t do it early enough or often enough to get the most out of it. A simple test early—while you still have time to use what you learn from it—is almost always more valuable than an elaborate test later.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
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