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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability, by Krug Steve

It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice. —KRUG’S SECOND LAW OF USABILITY

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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

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