that induced in the entire board of Coca-Cola a series of fever dreams in which they were chased by a certain red-cloaked figure through a dark wood, their blood shrieking in their limbs, terror clutching at their throats, the smell of holly and Christmas everywhere and then, oh, the spear! Most of the board never quite recovered their wits, the cola-chef was summarily dismissed, and thereafter, the man in red begins to appear in Coca-Cola’s wintertime advertisements.
