“No, seriously. It was just a silly idea somebody had. It took them a week to code it, but it was objectively the most important and influential website ever created. Mark Zuckerberg started Facebook to be a HotOrNot ripoff, YouTube was launched to be a video version of it—that’s a trillion dollars’ worth of market cap right there. That’s because they’d stumbled across a world-changing concept: applying a numerical value to human behavior that had never before been quantifiable. Up until then, for all human history, any individual could lie to themselves, could secretly believe they were more
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