Dr. David Rock, founder of the NeuroLeadership Institute, breaks down social motivation into the following categories, known as SCARF: status certainty autonomy relatedness fairness5 We each care about these things to different degrees: Some of us strongly value the feeling of being in control, so we may rank high on the scale of autonomy and certainty. Others may value the feeling of being socially connected, so relatedness may rank higher. Regardless of where we fall on the spectrum, when we raise our awareness of these factors and see how they may play a role in our lives, we can start to
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