Collapse: How Societies Choose to Fail or Succeed

by Jared Diamond

it is the public, either directly or through its politicians, that has the power to make destructive environmental policies unprofitable and illegal, and to make sustainable environmental policies profitable. The public can do that by suing businesses for harming them, as happened after the Exxon Valdez, Piper Alpha, and Bhopal disasters; by preferring to buy sustainably harvested products, a preference that caught the attention of Home Depot and Unilever; by making employees of companies with poor track records feel ashamed of their company and complain to their own management; by preferring their governments to award valuable contracts to businesses with a good environmental track record, as the Norwegian government did to Chevron; and by pressing their governments to pass and enforce laws and regulations requiring good environmental practices, such as the U.S. government’s new regulations for the coal industry in the 1970s and 1980s.