It’s a mistake to believe social media is all about hearts and thumbs, flames and eggplants. If everyone were only trying to be liked then it’d be kinder, and way more boring. But discourse is loneliness disguised as war. What people there really want is to be perceived on their own terms, which is so, so funny. Because if the grand promise of the internet was to be whoever you want, in reality it will make of you whatever it wants, and beneath every mask is another mask mistaken for a face.