Jeff Mattison

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This result confirms a major flaw in the neurobiological-incompetence model. Instead of thinking of the adolescent brain as fundamentally flawed due to puberty’s hormones, we can think of it as ready to change in response to the prospect of status and respect. We harnessed that readiness by reframing healthy behavior in line with adolescent values.
10 to 25: The Science of Motivating Young People: A Groundbreaking Approach to Leading the Next Generation—And Making Your Own Life Easier
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