Jeff Mattison

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Our purpose experiment showed that if you encourage a meaningful purpose for learning—one that involves both contribution to others and the status and respect one can gain from having stronger skills—then you can motivate young people to show the discipline and hard work that adults usually fail to see when they follow a conventional approach.
10 to 25: The Science of Motivating Young People: A Groundbreaking Approach to Leading the Next Generation—And Making Your Own Life Easier
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