What Not to Say: Avoiding the Common Mistakes That Can Sink Your Sermon

by John C. Holbert

Anticipation is the key dynamic in gaining and maintaining listener attention, both in individual sermons and from week to week.

An effective end strategy is to draw listeners into a scene, either biblical or contemporary, and leave them wondering how they would respond to the situation.

“When I’m having trouble with an ending, it’s because there is something off about the beginning and the middle. The ending should grow out of the beginning and the middle.”