Growth Hacker Marketing

by Ryan Holiday

The entire marketing team is being disrupted. Rather than a VP of Marketing with a bunch of non-technical marketers reporting to them, instead growth hackers are engineers leading teams of engineers.

Marketing teams run by engineers, I think I just saw a flying pig.

As screenwriter William Goldman famously put it, nobody knows anything—even the people in charge. It’s all a big gamble.

A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable.

Virality is not an accident. It is engineered.