Focusing on key result areas is the most direct way to unleash effectiveness, power, persuasion, enthusiasm, and energy. You always get a tremendous feeling of self-confidence and personal power from completing something that is significant and important both to you and your company. On the other hand, in the age of distraction, you actually experience feelings of low self-esteem, frustration, stress, and often depression when you are doing something that, in your heart of hearts, you know makes very little difference to achieving your major goals.
