While Mega had defied Big Brother, hoping to gain control of the game, Will took the opposite approach: He turned himself into the production’s biggest ally. “This is how I help them produce the show. And subtly, by helping them produce the show, it helps me—then I’m in the storylines, I have face time.” It was an approach that, over the next decade, would become the default setting for reality stardom, as players grew increasingly comfortable with the notion of themselves as co-creators of their shows, preparing for a future as a reality celebrity—a
