The metaphorical turn goes far beyond a mere “hook.” A hook draws you in, gains your attention and interest, keeps you “on the line.” But a hook won’t change your life. Advertisers are in the business of luring you with an image of something ideal, massaging your soul until you desire things you don’t need. Preachers are surgeons of the soul, replacing one image with another so that you can be healed by the blood and power of Jesus. A metaphorical
