Too often interactivity is like checking out of a motel room: once you leave, no one would ever have known you were there. That’s why, perhaps, musician Brian Eno is correct when he argues that the word unfinished is better than interactive.82 If you can get someone to finish your sentence, it’s no longer your sentence. Since they got there before you did, it’s now their sentence. If preachers can get participants to “finish” their sermon, it’s no longer their sermon.
