(unlike the tabloids, which are all essentially conservative). Both The Times and the Daily Telegraph are somewhat to the right of centre – although the Telegraph, also known as the Torygraph, is traditionally regarded as more right-wing than The Times. The Independent and the Guardian balance things out neatly by being somewhat to the left of centre – again with one, the Guardian, being seen as slightly more left-wing than the other. The term ‘Guardian-reader’ is often used as shorthand for a woolly, lefty, politically correct, knit-your-own-tofu sort of person. This