mentioned at the beginning of this section that the ‘personal-territory’ factor is an important element of our relationship with the car. When Ford described their 1949 model as ‘a living-room on wheels’, they were cleverly appealing to a deep-seated human need for a sense of territory and security. This aspect of car psychology is a cross-cultural universal, but it is of particular significance to the English because of our obsession with our homes, which is in turn related to our pathological preoccupation with privacy.
